Kontomo Blog

Reading time: approx. 3 min. Our world has changed with our collective fear of Sars-cov-2, the virus that causes Covid-19. Along with that have been

(Reading time: approx. 3 min.) In this fourth brief essay bouncing off of Jonah Berger’s book on information virality, Contagious: Why Things Catch On, I’d

How can people really get an intuitive feel of what a concert’s going to be like, and even help define its vibe beforehand?

Blog abstract: Serious performing art presentations are often not-at-all-commercial, complex, and diverse. Because of this, cultivating relevant ‘triggers’ (i.e., things around you that remind you

Blog abstract: Performing art, by nature, is out-of-the-ordinary. However, the remarkableness of an art or culture sometimes needs to be emphasized so that the eventgoer

What do you think of when you hear the words “audience development”? In the performing arts, the term “audience development” usually refers to any activity